melissa white 

BRAND IDENTITY + COLLATERAL

Melissa came to me looking to create a cohesive style woven throughout her packaging, website and entire client experience that reflected her bold and fun photography style. We came up with a solution to solidify her already thriving photography business with a strong brand presence and incredible client experience.

We were inspired by a vibrant and bold color palette, a handcrafted touch and the combination of luxe (gold) and classic (black and white) styles. The handcrafted pattern (shown below in white frame) was created from an original LKC painting and used throughout Melissa's new packaging and collateral. Stationery, gift tags, stickers, USB packaging were all designed using the pattern. 

We then implemented Melissa's new brand into a beautiful Squarespace website with graphics that compliment her gorgeous photography.

Site: www.melissawhitephotography.com